Paul Naybour

About Paul Naybour

Paul Naybour

Paul is a co-founder and director with Parallel Project Training. Paul is an experienced project management practitioner and has particular expertise in change programme management, risk management, earned value management and project management training development and delivery.

Paul has managed the delivery of multi-million pound development programmes for clients such as Network Rail and Transport for London. In addition to recruiting and managing delivery teams he has been particularly successful in obtaining new clients. The programmes completed have involved sourcing project, risk, planning and commercial management training from a wide range of suppliers and partners. Paul has also delivered training for clients in many sectors including Telecommunications (Orange and Concert), Financial Services (American Express, TD Waterhouse and Abbey National), Engineering (British Nuclear Fuels, Network, Infraco SSL and Strachan and Henshaw) and Construction (Carillion, Lend Lease Consulting and Wilson Bowden).

Why a Google Plus is Powerful for Consultants

Many consultant want a strong on-line presence. However before today it was very expensive and time consuming to get Google to recognise someone with authority on a subject. However this has started to change recently with the introduction of Google plus and identification of individual authorship for on-line articles. By establishing a profile in Google+ and also linking it to your website you can now see your profile picture appear in search results. Further more Google will recognise you as an authority on a topic and place your ranking higher in the search results. The search results below show an example of my profile picture showing next the the Google listings. This has the advantages of

  1. Making you result stand out in the overall listings.
  2. Improving the click through rates for a particular listing.
  3. Increasing peoples trust in the listing because they know who has writen it.

 


So what do you need to do to see these nice profile photos in search results.

Step one establish a Google Plus Profile

1) First you need to register with Google Plus, this is the google’s equivalent to face book. It is easy toregister for  Google plus. Once you have an account you need to edit your profile page, adding a description about yourself and a photo.

2) You then need to establish a author link back from you posts or author page back to you Google profile. This will look like

<a   href=”https://plus.google.com/your google profile number/posts” rel=“author”> My Google Profile</a>

so for my blog this looks like <a href=”https://plus.google.com/100214655021160928517/posts” rel=”author” >Paul’s Google Profile</a>

You can see my link at the end of this post.

3) Back to google plus and click on the right-hand column click on “contributor to” and add a custom link to your author page on your blog. To do this, type your “Blog Name” in the first line, and then add your author page URL in the second. Make Sure thet e sure that “anyone on the web” is selected in the “who can see this?” box, and click save.

You can now test that it has all worked by running the rich snippet testing tool on the page Google’s rich snippet testing tool. Enter you blog post URL and you should see you photo in dummy results something like this. 

 

 

After a week or so the results should show in the google search results.

Step Two Establish your Reputation

Google measures author reputation by the number and quality of the people in the people you have following you in circles. The more influential these people are and the more people you have the higher your results will appear in the ranking. So start engage with people on Google plus, comment on there posts, follow them and they will follow you back. As you authorship rank increases so will your results in the search engine results.

Paul’s company offer project management training and SEO consultancy is just one of my tools of trade.

SEO Experiences of a Small Business Owner

What works and doesn’t

We launched our project management training business Parallel Project Training 2 years ago and despite the economic difficulties we have managed to achieve significant growth in both turnover and profit. Much, although not all, of this has been due to the significant investment of time and effort into search engine optimisation. We could not afford to employ one of the big SEO companies. If you billed all the hours we have spent on DIY SEO at commercial rates it would add up to many tens of thousands of pounds. However after all this effort we now rank near the top of page one for most of our key words like project management courses and project management training. Along the way we have made many mistakes, but also had some real successes which we would like to share with other small business owners.

What we did well

1) From day one our site had a page rank of 4, this was because we invested several thousand pounds in becoming an accredited training provider with the professional body. Clearly this single back link had significant value.

2) We employed a PR consultancy who got us some coverage in the national press, including a back link. Clearly a link back from a national newspaper carries a lot of weight.

3) We employed a freelance backlink builder from India using people per hour. He adds a high number of low grade links every month for a very cost effective fee. We carefully monitor his work to make sure it’s not spam and has relevance.

4) We employed a freelance copywriter to write articles on the main do-follow article sites.

5) We issue two press releases every month on the main press release sites

6) Our site incorporates a blog which we update every week with a new post.

7) We registered with DMOZ and Yahoo. DMOZ took several goes and also some directories used by competitors.

8) We follow our sector on twitter and have built a relationship with the other bloggers in the sector. If invited we accept and offer guest blogs.

9) We analyse our competitor backlinks and try to get links from the same sites.

10) We did lots of server tweaks to ensure that the website ran very fast.

11) We did quite a bit of on page optimisation for the main landing pages, but we still have some issues with other pages.

Let’s start with the mistakes.

1) We started by just building back links to our home page and didn’t have specific landing pages for each of the key words. We should have done more key word research and started building to multiple pages from the outset.

2) We build too many backlinks from no-follow blogs. While these were useful at building contacts with other bloggers in our sector, we didn’t realise the significance of the no follow tags.

3) We published too much content on the same websites. This is important because the number of referring IP addresses is also important. Nowadays we send our press releases to different sites.


Next steps

Our next plan is to set up a project management news site and seek listing in Google News.

Description

Paul is Business Development Director and Tristan is the webmaster for Parallel Project Training. SEO has been instrumental in the growth of this business. We also have a small business SEOblog giving SEO advice in nonsense language. We provide free hints and tips for the small business owner to help them get the best return out of their website. Our blog is based on our experience building an SEO team with in-house resources and freelance link builders in the UK and India.